Design story

The Buick Regal's sleek design blends the sweeping silhouette and proportions of a coupe in a progressive package that suggests motion from all angles. Great attention to detail complements that aggressive styling, with tailored applications of Buick's signature design cues, such as the waterfall grille, select use of chrome trim and superior fit and finish of the exterior panels.

"Buick Regal is all about great proportions," said John Cafaro, design director, passenger car. "For example, with the fenders flared to wrap around the tires. It's an aggressive stance that people aren't used to seeing in recent Buicks."

The car's performance-oriented spirit is also conveyed in sleek, sculpted body-side detail and aggressive headlamps that further suggest motion. At the rear, an abbreviated deck and tucked-in body panels are the hallmarks of a contemporary sport sedan, with bold taillamps and their intricate lighting elements reinforcing Buick Regal's attention to detail. Eighteen-inch wheels are standard.

The sweeping design motif carries over to the interior, where the side panels flow uninterrupted into the instrument panel. The instruments have the look of expensive sport timepieces and are lit with ice-blue LED lights. The center stack, housing the climate and "infotainment" controls, was designed to allow for a lower, driver-centric instrument panel profile. Features such as a thick-rimmed, leather-wrapped steering wheel and firm, highly bolstered and leather-covered seats also support the sport-oriented driving experience.

"There is great design harmony between the exterior and interior," said Cafaro. "The feeling of flow and motion carries through in an engaging manner that makes you want to take the Buick Regal out to your favorite twisting road to see what it can do."

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