Buick is one of this country's oldest brands, with a rich tradition of innovation that dates back to the turn of the century. Owned by General Motors, its vehicles are aimed at traditional American luxury-car buyers. Buick's cars and crossovers tend to place a priority on a plush ride rather than sporty performance. Although historically known for catering to retirement-age customers with its full-size sedans, the automaker's lineup now includes SUVs and minivans designed to bring younger buyers into the showrooms of Buick dealers.
Today, Buick specializes in sedans and crossover SUVs and is modifying its philosophy in hopes of attracting younger buyers. Luxury and class are still common themes but new models have European influences to enhance sport and desirability. As such, many modern Buicks provide a more entertaining drive and more contemporary styling than people might expect from this "old" nameplate.