Sales success

The Rendezvous was a badly needed success for Buick, given the literal die-off of its aging customer base, and singlehandedly brought a large number of younger, wealthier "conquest" buyers into Buick showrooms who otherwise wouldn't have considered purchasing a Buick.

Certainly a major contributor to the Rendezvous's success was an aggressive value-pricing strategy that made the Rendezvous $6,500 less than a comparably equipped Acura MDX and $8,000 less than the Lexus RX300.

The Rendezvous handily exceeded GM's predictions of 30,000 to 40,000 units a year by a large margin, which helped offset the poor sales of the Pontiac Aztek with which it shared its Ramos Arizpe, Mexico, assembly line.

    See also:

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